Some of the Topics Covered by Nicole Clark in this Episode
- What Trellis is
- Nicole’s background as a litigator and the pain point that led to her start Trellis
- From validating the idea by using the tool as a litigator to building it into a company and eventually going full time with Trellis
- Deciding on and going through the Techstars accelerator
- Jumping directly from her law career into the new venture and accelerator
- Fundraising, from a friends and family round to closing a seed round and how the company evolved during the process
- How Nicole flipped her mindset around the friends and family round
- What keeps Nicole going through the “no”s of fundraising
- The importance of building a good team and how Nicole went about it for Trellis
- The evolution of the business model for Trellis
- Leveraging SEO and creating a freemium product
- Allocating resources to content creation and creating evergreen content
- How Nicole approaches expanding into new markets and how the service functions today
- The future of Trellis
- How Nicole views the competition
- How Nicole structures her days