From our hot off the press Santa Barbara Lawyer article –
“Who hurt you?” shouts a billboard for the Razavi Law Group in Los Angeles. The city is awash with gigantic advertisements in this style, each hawking the services of a local personal injury attorney. Our skyline, visually invaded by a collection of stern-looking men in dark suits, highlights the saturated nature of personal injury law. “[A]t the end of the day,” explains Ardy Pirnia of the Pirnia Law Group, “if you want to generate leads, the only way to do it is to be in everyone’s face.”
There is, however, a curious whiplash that occurs whenever cases move from highway billboards to downtown courtrooms. As the business of personal injury law gives way to its practice, one preference is to keep the legal matter private. That is, to prevent the case from ever having to face a jury. This is particularly true for slips and falls, where blame-the-plaintiff biases can easily run rampant. “Of all the cases we handle as plaintiffs’ personal-injury lawyers,” begins Teresa Johnson, an attorney at Kramer Holcomb Sheik, “none are met with more eye rolls and a ‘give me a break’ than when the judge tells the potential panel ‘this is a slip and fall matter.’”
And yet, something is missing between these two observations about showing face and hiding it. We are left wondering about what happens in the interim of a lawsuit. What is there to know about the events that unfold between the acquisition of a case and its settlement? And, more importantly, how are attorneys leveraging verdict analytics every step of the way to make these litigation decisions?
To read the entire article, click here to check it out on pages 11-12; 32.
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