The following is an except from our recent American Bar Association article:
“Clients are ahead of us in using data,” begins Dave Walton, the chair of cyber solutions and data strategies at Cozen O’Connor in Philadelphia. Over the last decade, the forms of movement sparked by legal analytics technologies have been dizzying, with legal practitioners finding increasingly novel ways to combine court data into judicial, company, and law firm analytics. Clients, well aware of these movements, have responded by shifting their expectations. Now, whenever they enter into a meeting with a potential law firm, one question pulses beneath the surface of the interaction: How might you use your data to provide better services for me?”
Especially if you’re at an AmLaw200 firm, READ ON!
This piece provides helpful insights when:
- Conducting client research
- Optimizing pitch processes and strategies to win new logos
- Searching for tailored data points — judge, counsel and / or other firm intel — to acquire said new business
Dive In Here: How Attorneys Are Shoring Up Client Research for the Perfect Pitch (americanbar.org)
